Services
Industrial Design
From positioning and concept sketches to CMF and surface data — turning an idea into a form that can actually be built, at a cost that works.
Industrial design decides how a product looks and how it feels in the hand. But form is never isolated: an awkward parting line complicates the tool, an undersized radius invites sink marks, and a texture requirement can double finishing cost.
We bring structure and process into the styling phase. Forming method is assessed while sketches are still being screened; wall thickness and draft are confirmed during 3D development; a texture is signed off only after we know the target process can produce it. A form approved this way does not have to be rebuilt when structural design begins.
Capabilities
- Deliverables
- Sketch concepts, 3D form, renders, CMF proposal, surface data (STEP / IGES)
- Typical duration
- Concept 1–2 weeks, form development 2–3 weeks, depending on complexity and review rounds
- Software
- Rhino / SolidWorks / Keyshot (delivery format agreed to suit your downstream process)
- Review method
- Printable models at key milestones — decisions are made on physical parts, not screens
Solutions
New product form
With no existing form to work from, we start from use context and ergonomics, offer two or three directions, and converge over review rounds.
Restyling an existing product
Adjust the form while preserving reusable structure and tooling, keeping the investment contained.
CMF that survives production
Colour, material and finish are decided together and verified on sample parts, so renders and reality do not diverge.
Process Overview
Every styling decision is amplified downstream: surface continuity drives highlights, highlights drive the required finishing grade, and grade drives cost. At each styling review we look at three things together — the render, the draft analysis and the parting layout. If any one fails, the round does not advance.
Design Guide (DFM)
Fix the parting line before refining surfaces
Moving it later usually means rebuilding the surface. Draw it during sketching and argue about it then.
Radii are not a finishing touch
They are part of the form and of manufacturability. Added last, they tend to produce torn surfaces and unmachinable corners.
Choose texture against the target process
Bead blast, etch, brush and gloss each have a range they can express. Confirm what the process can do before deciding how to render.
Leave room for assembly
Gaps and steps on cosmetic parts must be allowed for during styling. Reworking form after structural design costs far more.
Quality Control
- 01
Every styling review ships with draft analysis and parting layout; no pass, no next round
- 02
Key forms are verified on physical models, not just on screen
- 03
CMF is signed off on process samples rather than colour chips
- 04
Surface continuity and open-edge checks before data hand-off
Need industrial design? Send the drawing to an engineer.
First reply within 30 minutes during working hours (4 working hours at the latest); full quote and DFM feedback typically within 12 working hours.